Neu Citizen is a brand activation company.

 




We believe the world is a collection of interconnected brands, experiences and people who have invested in sharing with each other.

 




Neu Citizen is a modular agency. Use only what you need:

Mirror, Mirror

Brand Development. Your brand is a reflection of your customer.

Into The Wild

Customer Behavior Research. Interpreting user behavior, wherever it happens.

Rocketeer

CX Design (Customer Experience). Engineer, design and accelerate your customers' journey.

Storybook

Content Production. Creating exciting stories around your brand.

 




Our sole purpose is to take good brands to great.

That means building even stronger affinity and loyalty with those who matter most — your valued customers. From award-winning brand-identity systems to state-of-the-art content production to experiential design to emerging technologies, we have advanced many of the most visible brands on the Fortune 100. We offer a boutique style experience that matches our unique talent, made up of brand strategists, art directors, writers, designers, gamers, and behavioral scientists (usability and CRM) to your particular brand challenge. We deliver customized marketing solutions for companies like yours.

 




We are headquartered in Los Angeles.

Neu Citizen
1275 E. 6th Street
Los Angeles, CA 90021
310-431-9754

 




Neu Citizen is fueled by brand, technology and design specialists. We happily demonstrate expertise in the following categories: Travel/Hospitality, Tech, Food & Beverage, Banking/Financial and inspired Start-Ups.

 




Who are you talking to? Know as much as you can about your customers. Always. Then make what you know work for your brand.

Into the Wild

Customer Behavior Research. Interpreting user behavior, wherever it happens.

Benefit from our proven human behavioral methodologies that are based on more than 20 years of practical experience. By unearthing insights into the human condition, we're able to add value to your customers' overall experience. Or in some cases we'll discover the pain points that are limiting your customers' journey. From lab-based testing to web-based data mining to field research (natural habitats), we evaluate the approach by what will deliver the most insightful, cost-effective results for any particular audience set.

Contact us about your research and customer insight needs.

 




Getting customers to touch your brand. We don’t create campaigns, we deliver networks.

Rocketeer

CX Design (Customer Experience). Engineer, design and fulfill your customers' journey.

We think beyond the "digital user experience" to engage people how and where they want to be engaged. The customer journey begins as individuals start their day and does not end until they doze off at night. We engineer a strategic plan that creates more customer value, by bringing the voice of the customer into your business. Our media agnostic approach develops relevant brand touch-points that may include social media, SEO, digital, mobile, games, apps, interactive kiosks, improved usability, trade-show environments, promotional events and printed collateral. Your customer experience should deliver authentic lifestyle connections between business and customers.

Contact us about your Customer Experience Design needs.

 




We prefer entertainment to advertising. Because we know a great story can unfold anywhere.

Storybook

Content Production. Creating exciting stories around your brand.

Great brands tell great stories, which means constantly creating fresh, engaging content for your audience. While occasionally we'll outsource large scale projects, Neu Citizen has on staff industry-recognized writers, directors, game developers and photographers (yes, the people who actually make the stuff) and offers these skill-sets at significant savings to our clients. Your story will be told well, quickly and at bargain when compared to the typical agency-production company model. We'll help you say goodbye to bloated "mark ups" that eat into the difference between good and great content-production value.

Contact us about your Content Production needs.

 




Think about the most trusted, admired brands. Do you see products, services and value? Or do you see yourself?

Mirror, Mirror

Brand Development. Your brand is a reflection of your customer.

We know how to make your brand that mirror in which customers see themselves. Your brand, which is the sum of its expectations, memories, stories and relationships, is the only means it has to differentiate itself in today's cluttered marketplace. And we believe the sole purpose of a "brand" is to enable it to command a premium price for it's goods and services. At Neu Citizen we help our clients to understand the complexities of a healthy brand experience and how vital this is to who matters most – your customer. This means delivering a set of differentiated messages, core identity elements, naming conventions, etc. that are aligned with your strategic objectives, informing a valuable and consistent customer experience. Through a collaborative process, we help create the architecture of your brand equities, distill its brand essence and then engineer a brand promise that eventually leads to your brand's market advantage.

Contact us about your Brand Development needs.